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Sam Ayad
Managing Director & Founder
Since starting his first business over twenty years ago, Sam has been a serial entrepreneur, giving him a natural understanding of the issues of running a business and the importance of focus. Sam is passionate about giving enterprises the flexibility they need to run their core businesses, by simplifying their telecoms operations and expenses. Sam holds a Bachelor of Engineering from the University of New South Wales, and has spent the last decade building the Smartbill group in Australia and China. Sam is a recognized expert in the management of corporations’ communications spend, and a frequent speaker and writer on the topic. When he’s not Smartbilling, he can be found offshore floating around in the South Pacific chasing pelagics.